1 Voice of the Customer technique that will solve all the struggle

David Pop


min read

To boost your profits and secure more loyal customers, it's crucial to listen to your customers. By understanding their concerns and truly hearing their Voice of the Customer (VoC), you demonstrate that you value their satisfaction. So start prioritizing customer feedback today and watch your business thrive.

The internet is packed with various methodologies, voice of the customer techniques, and countless solutions on how to build successful VOC programs. However, as a business, you may be wondering, does your business type require all of these methods? Or, is it necessary for your business to use multiple VOC methodologies?

These questions can make it challenging to decide which VOC technique is right for you. But don't worry, we have got you covered! We have already explored different methodologies and techniques based on CX best practices. So, please feel free to check them out. We have narrowed down to a single solution that can be beneficial for businesses of all sizes, not just for the big enterprises that already have a solid and advanced voice of the customer program.

Voice of the Customer techniques: The one-step solution that will solve most of your struggle

The following are some well-known techniques and methodologies that can be used to gather customer feedback and improve customer experience:

  1. Customer Interviews: These involve conducting one-on-one or group interviews with customers to understand their views on your products or services. Though resource-intensive, these interactions are invaluable for building trust and understanding customer needs.
  2. Online Surveys: Platforms such as SurveyMonkey can be used to create versatile surveys that capture customer feedback.
  3. Live Chat: Over 60% of consumers prefer returning to websites with live chat options. It's an effective tool for immediate feedback and post-chat surveys.
  4. Social Media: Engage with customers directly on platforms like X, Facebook, or LinkedIn to gather spontaneous feedback and monitor brand sentiment.
  5. Website Behavior: Tools like GA4 help analyze how customers interact with your site, offering insights for potential improvements.
  6. Recorded Call Data: Reviewing recorded customer calls provides a wealth of information on customer perceptions and areas for enhancement.
  7. Online Customer Reviews: Sites like G2 Crowd and TrustPilot are rich sources of customer feedback, offering unfiltered insights into customer satisfaction.
  8. In-Person Surveys and Focus Groups: Though less common for large businesses, these methods provide direct feedback and are useful for testing new ideas or understanding customer priorities.
  9. Net Promoter Score (NPS): A quick and reliable way to gauge customer loyalty and sentiment.
  10. Emails and Dedicated Feedback Forms: Personalized emails or generic templates can solicit direct feedback, while a feedback form on your website ensures customers can share their thoughts at any time.

Instead of approaching all of these actions separately, an advanced VoC analytics and customer feedback analytical tool such as ClientZen can map most of these techniques in just one single step and just a few clicks.

Collect customer feedback in ClientZen

Utilizing an advanced VoC software, such as the one we offer, enables the aggregation of customer data from a diverse array of sources. This includes capturing detailed insights from Zendesk support tickets, where you can track customer queries and issues; product development conversations on Slack, offering a glimpse into customer preferences and client expectations; and direct customer feedback from platforms like Trustpilot and G2, which provide invaluable reviews and ratings.

Additionally, you can add personalized customer interview data through CSV files, allowing for an even richer data set. Once integrated, our system efficiently gathers and synthesizes this information, offering you a detailed and holistic view of your customers' experiences and interactions with your brand across multiple touchpoints. This comprehensive approach ensures that no aspect of the customer experience is overlooked, providing you with the insights needed to make informed decisions.

Analyze customer data with ClientZen

Utilizing customer feedback tools, diving deep into customer feedback and behavior becomes a seamless and effortless process. Here's how our platform empowers you to perform a variety of analyses with ease:

  • Voice of Customer Analysis: Aggregate feedback from multiple channels to understand the overall customer sentiment and expectations. This includes analyzing direct feedback from surveys, social media interactions, and customer support tickets to gain a comprehensive view of customer needs.
  • Text Analysis: Utilize powerful text analytics to sift through open-ended responses, extracting key themes, and identifying trends. This helps in understanding the nuances of customer feedback beyond basic metrics.
  • NPS Analysis: Monitor your Net Promoter Score (NPS) to gauge customer loyalty and predict business growth. Our software breaks down NPS feedback to help you understand the drivers of customer advocacy and areas needing improvement.
  • Customer Review Analysis: Compile reviews from platforms like Trustpilot and G2 to analyze customer satisfaction with your products or services. This analysis can highlight strengths to leverage and weaknesses to address.
  • Sentiment Analysis: Apply sentiment analysis to evaluate the emotional tone behind customer feedback across all touchpoints. This insight helps in prioritizing areas that significantly impact customer satisfaction.
  • Release Tracking: Keep track of how new product releases or updates affect customer sentiment. This feature allows you to measure the immediate impact of changes made, guiding future development decisions.
  • CSAT Analysis: Assess Customer Satisfaction (CSAT) scores to understand short-term satisfaction post-interaction or transaction. Analyze feedback to pinpoint specific factors contributing to customer happiness or dissatisfaction.
  • Survey Analysis: Deep dive into survey data, whether it's structured questionnaires or open-ended questions, to draw meaningful insights. Our tool helps you analyze responses at scale, identifying key feedback trends and customer expectations.
  • Gap Analysis: Identify discrepancies between customer expectations and their actual experiences. This analysis helps in pinpointing areas of improvement to enhance the overall customer journey.
  • Root Cause Analysis: Go beyond surface-level issues to uncover the underlying causes of customer feedback patterns. This thorough analysis is crucial for implementing effective, long-term solutions to customer experience challenges.

By leveraging our VoC platform for these analyses, you gain a deeper understanding of your customers, enabling data-driven strategies to enhance customer satisfaction and loyalty.

Increase customer satisfaction with ClientZen

ClientZen is an excellent tool for managing customer data and collecting customer feedback across various channels. Our platform allows you to analyze customer feedback and gain valuable insights that can help you improve the customer journey, increase customer loyalty, and drive business growth.

The advanced analytics tools enable you to analyze customer feedback and gain valuable VOC data. We use text and sentiment analysis to help you understand the emotions behind customer feedback and identify areas for improvement.

PrestaShop is a widely-used e-commerce solution that has a strong presence in Europe and LATAM. In 2022, they embarked on a Voice of Customer (VoC) program to better understand the needs and preferences of their customers. This was a new domain for PrestaShop, as they had not previously explored this area before. On average, PrestaShop receives over 150,000 pieces of customer feedback annually. To streamline and improve their VoC efforts, they adopted a customer feedback and VoC tool from ClientZen. They also implemented a robust VoC program that allowed them to gather and analyze feedback from their customers across multiple touchpoints.

As a result of these efforts, PrestaShop saw a notable transformation in their VoC program. During the onboarding phase, there was a 15% decrease in negative feedback from customers. This suggests that the onboarding process was smoother and more efficient, which led to higher customer satisfaction.

Additionally, there was a 1% reduction in average client interactions, indicating that customers were finding what they needed more quickly and easily. Finally, there was a 4% decrease in negative feedback about PrestaShop's products, which suggests that the company was able to identify and address some of the pain points that customers were experiencing.

Overall, PrestaShop's VoC program and the implementation of ClientZen's customer feedback and VoC tool helped them to better understand and meet the needs of their customers. By gathering and analyzing feedback from multiple sources, they were able to identify areas for improvement and make data-driven decisions to improve the customer experience.


In conclusion, harnessing customer data is the cornerstone of truly understanding and enhancing your customer journey. By carefully analyzing customer feedback, businesses can unearth valuable customer insights that are critical for making informed decisions. These insights serve as a guide to meet and exceed customer expectations, which can significantly improve customer satisfaction.

As we've explored throughout this article, the integration of comprehensive feedback analysis tools and strategies is essential for any organization looking to thrive in today's customer-centric marketplace.

Embracing this approach ensures that every step taken is informed by the voice of the customer, leading to more meaningful interactions and a loyal customer base.

If you want to establish or improve your VoC program quickly and efficiently, you can start with our 30-day free trial. Moreover, you can schedule a call with us to gain a better understanding of how we can simplify and optimize your analysis process.

Customer feedback made easy

Customer feedback tagged automatically

Real-time customer sentiment scores

Pain-points evolution over time

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David Pop

Marketing Manager at ClientZen